Branding is the process of giving a company, product, or service a new brand identity, often to reflect changes in the organization’s values, offerings, or target audience. Rebranding can involve a range of changes, including a new name, logo, visual identity, messaging, and marketing strategy. Rebranding is often undertaken when an organization wants to revitalize its image, differentiate itself from competitors, or appeal to a new market. A successful rebranding effort requires a deep understanding of the organization’s history, values, and goals, as well as the needs and preferences of its target audience. With the right strategy and execution, rebranding can help an organization achieve its business objectives, enhance its reputation, and build a strong brand identity that resonates with its audience.